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About Picaya Telluride

­­Picaya, located at 101 West Colorado Avenue on the Freebox corner has served Telluride since 1994. Locals and tourists have come to expect both quality and reasonable prices and are never disappointed. Many people ask where the name comes from. Picaya is named after Pacaya volcano near Guatemala City. It is one of Guatemala’s most active volcanoes, and its frequent eruptions are often visible from Guatemala City.




Having started her business in 1994, Picaya owner/founder Lisa Horlick makes it one of her purposes to visit far-flung reaches of the globe in pursuit of unique and exquisite crafts. Lisa aims to provide revenue to many of the third-world communities she visits and to give artists there the recognition that their rich talents deserve. Her international repertoire and superb taste is infused with a tribute to classic styles, as well as a flair for the contemporary. Picaya not only draws from the intrigue of exotic markets, but also specializes in locally made, fair trade, eco friendly and recycled products. Smart By Nature, Bluecorn Naturals, jewelry by Sue Hill, Juliana Designs, metal work by Joanne Taplin and prints by Debi Smith are a few of the regional artists and products that Picaya represents.  


Picaya also has a wide selection of incense, candles, jewelry, Putumayo CDs, soap rocks and picture frames. As the only bead and finding store in town, the staff is always available to help create a perfect custom necklace or pair of earrings.


Picaya is the ideal environment to furnish any home, find the perfect gift for every occasion or treat yourself to something special. The more you explore, the more you’ll discover!